Mission

PETA is an international nonprofit charitable organization based in Norfolk, Virginia, with affiliates in the United Kingdom, Germany, the Netherlands, India, and the Asia-Pacific Region. PETA was Founded in 1980. PETA is dedicated to establishing and defending the rights of all animals. PETA feels that animals aren't for man to eat, wear, experiment on, or use for entertainment.

PETA promotes animal rights throughout the world and they firmly believe that animals are not to be mistreated, eaten, or worn. PETA concentrates on four areas where the largest numbers of animals suffer the most intensely for the longest periods of time. These four areas include factory farms, laboratories, clothing trade, and in the entertainment industry.PETA also trys to work on other issues including killing of beavers, birds and other "pests," and the abuse of "backyard" dogs.

PETA's ways of promoting their agenda include working through public education, research, animal rescue, legislation and celebrity involvement. They also rely on special events and protest campaigns.

Membership

PETA is comprised of more than 2 million members. PETA doesn't require dues but does ask for donations. They have collected $28,582,251 this year just from contributions. They are currently using exclusive access to online coupons as an incentive to sign up for PETA.

All sorts of people who support animal rights can join PETA, and there is no limitation. PETA is comprised of people worldwide ranging from the average Joe or Susan to major celebrities including Alicia Silverstone and Eva Mendes. PETA uses their celebrity backing to further promote their popularity and stance on animal rights. They have celebs do ads and posters to promote PETA. PETA tends to use provactive campaign ads, such as naked women, to promote humans wearing their own skin as opposed to animal skin.






Alicia Silverstone’s Sexy Veggie PSA
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Budget

PETA has an annual budget of 30 million dollars. PETA's money comes exclusively from members. 83.78% of their operating expenses went directly to programs fighting animal exploitation.

This year, PETA's money has money has been spent:

International Grassroots Campaigns- $6,529,644
Public Outreach and Education -$7,458,494
Research, Investigations and Rescue- $7,761,430
Cruelty-Free Merchandise Program- $1,189,282
Supporting Organization Activities- $3,000,000
Membership Development- $3,703,049
Management and General Expenses- $1,317,507

Total Operating Expenses- $30,959,406

Staff

PETA has an extensive and massive staff.

Plenty job positions are offered including:

People for the Ethical Treatment of Animals Positions:
+Administrative and Clerical
Administrative Assistant - Corporate Affairs
Executive Assistant to the President
Merchandise Marketing Assistant
Special Assistant in Policy

+Campaigns
Animals in Film, TV, and Advertising Specialist
Assistant Activist Liaison
Campaigner
Corporate Liaison
IGC Support Division Manager
LA Campaigner
Special Projects Coordinator

+Communications
Advertising Manager
Audio-Visual Manager
Audio-Visual Assistant
Campaigns Media Coordinator
Media Placement Coordinator

+Cruelty Investigations
Animal Care and Control Specialist
Cruelty Caseworker
Cruelty Investigations Department (CID)Assistant
Fieldworker
Investigator
Special Projects Coordinator

+Marketing
PETA Blogger
Youth Marketing Coordinator

+Media Relations
Broadcast and Long-Lead Media Specialist- New York

+peta2
Assistant Street Team Coordinator
Liberation Project Coordinator
Special Projects Coordinator
Youth Marketing Coordinator

+Research
Researcher in Policy
Research Associate - Regulatory Testing

+Veterinarian Services
Licensed Vet Tech

PETA Foundation Positions:
+Development/Fundraising
Membership Development Assistant
Major Gifts Officer
Planned Giving Officer
Vanguard Society Liaison

+Finance
Accounting Assistant
Accounts Payable Clerk
Controller

+Human Resources
HR Assistant

+Information Technology (IT)
Help Desk Specialist

+Interactive Media
Developer

+Legal and Corporate Affairs
Administrative Assistant
Corporate Counsel
Litigation Counsel
Regulatory Counsel

+Production
Production Artist

+Telecommuting Opportunities
Major Gifts Officer
PETA Blogger
Planned Giving Officer
K-12 Food-Service Coordinator

Forty-five percent of PETA’s staff earns only $21,840 to $29,999, 36 percent earn $30,000 to $39,999, and only the remaining 19 percent make more than $39,999.

Lobbying

The total amount of time PETA uses on lobbying is unknown. They do not work with particular people in government but will work with those who are willing to work with them. PETA encourages members to lobby by writing letters to their elected officials that would suggest passing legislation pertaining to animal rights. They do promote state and local level lobbying.

This year alone, about $6,529,644 was spent on International Grassroots Campaigns.

An example of legislation PETA would support would be the Assembly Bill 1634 to be passed in California which would prohibit any person from owning or possessing any unaltered cat or dog over the age of four months, unless that person purchases an intact-animal permit. Violators would be fined, and the money raised from the fines would be used to fund free and low-cost spay and neuter programs.

Partisanship

PETA is a non-partisan group.